Outlet & SKU Performance Review

Prepared by CoolR AI for review with The Ice Cream Depot — Jan–May 2026 (analysis window)
For collaborative review · not an audit

1. Executive Summary

Network-wide snapshot. Use as a starting point for prioritized operational conversation — not as a verdict on any specific store, rep, or SKU.
Important framing. Missed opportunity and OOS signals shown here are directional operational indicators, not guaranteed lost sales. TICD context is required before action. The objective is to move from visibility to prioritized operational action together, ahead of peak season.
Outlets reviewed distinct outlets in the CoolR missed opportunity file
Actual revenue (YTD) Jan–May 2026 measured revenue
Directional missed opportunity OOS-linked directional signal — validate with TICD context
Average capture rate actual ÷ (actual + directional missed)
Highest opportunity SKU
Highest opportunity outlet
Capacity / cabinet candidates outlets recommended for capacity review
Normalized OOS view

2. Outlet Performance Dashboard

Filter and sort across the outlet pool. Tabs scope to the four review categories.

3. Poor KPI Outlet List — Top 20

Balanced score across directional missed opportunity, capture rate, demand signal, and OOS pressure. Caveated stores carry an explicit context badge.
OutletMarketActual RevMissed OppCapture OOS
(avg days / mo)		Empty SoSForeign SoSBadgesRecommended action / caveat

4. Top Performer Outlet List — Top 20

Use these as positive examples to protect, replicate, and benchmark across the network.
OutletMarketActual RevMissed OppCapture OOS
(avg days / mo)		Why it's a top performerBadge

5. SKU / Product Intelligence Report

Product-level performance with directional missed opportunity and normalized OOS view. Mike's Cups carry a reformulation/substitution caveat.
Mike's Cups note. TICD previously noted reformulation/substitution context. Validate before treating this as an execution issue.

Priority opportunity SKUs — directional missed revenue

Full SKU performance table

SKUBrandActual Rev Directional Missed OppCapture OOS
(avg days / mo)		OutletsRefills Issue / HypothesisRecommended Action

6. Product Mix Optimization Recommendations

Recommendations are directional. Categories are designed to make the call-action conversation faster — each item still requires TICD context before action.
Chapman's / Blue Bunny concentration. Product mix and fill-rate opportunity is worth validating by route, warehouse availability, planogram, and reorder cadence — not assumed to be a single execution issue.

7. Cabinet / Larger Freezer Candidate Outlets

Outlets where actual revenue is strong, missed opportunity is high, capture is moderate, and OOS pressure persists — worth investigating for a second freezer, larger cabinet, additional facings, planogram depth review, or route / service cadence review.
Caution. Capacity recommendation should be validated against physical store constraints, existing cabinet count, delivery cadence, and seasonality. Use this list as candidates for joint TICD review — not as automatic asset placements.
OutletMarketRep / RouteActual Rev Missed OppCaptureOOS
(avg days / mo)		 Cabinets · Facings · RefillsCapacity recommendation

8. Context / Caveats Panel

Known operational context from prior TICD conversations. These should shape how each section above is interpreted.

9. Interactive Action Planner

Select outlets or SKUs, assign an action, and copy a clean text summary into an email, ticket, or next-steps note. Nothing here is sent automatically — this is a working tool for the call.

Pick targets

Assign action

Action list

    10. Discussion Questions for TICD

    Suggested prompts for the joint review. The aim is collaborative prioritization, not blame.
      Prepared by CoolR AI for The Ice Cream Depot · Directional operational signals · Validate with TICD context before action
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